By Angela Wahome,
Who makes your favorite shoes or outfits? What beverage do you ask for when you go to a restaurant? Who’s your favorite singer or band? Whose help do you seek when you want a project done right, at home or at work?
All of these questions involve your reactions to a particular brand. Which is a collection of assumptions about; quality, appeal and reliability that you’ve made in response to repeated experience with a variety of possible products, people or services. The important thing to realize is, right now there are people thinking about you, as your very own brand of whatever you are and do and they’re deciding if they want to make it one of their favorites.
Here are suggestions from experts on eight steps to help develop and project your brand.
1. Identify the primary “product.” In other words what service, resource, special ability, for instance do you have to offer others.
2. Identify your core values. What really matters to you? These make up you fundamental belief system or the fabric of your belief system.
3. Identify your passions. Passion is important as this is what will drive you achieve your goals. What things or ideas do you love?
4. Identify your talents. What have you always been recognized for, particularly when you were a child? What do you do better than most or other people? What skills do people seem to notice in you?
5. From your hopefully long list of talents and qualities, choose the top five, the ones you do best and enjoy doing the most.
6. Weave the items on all your lists into a statement of your specialty. What are you particularly gifted at delivering?
7. Write a paragraph emphasizing your specialty and your five key talents, weaving in your most important values, passions and skills.
8. Now add a tag line to your brand- Your tag line tells your story
A coach, primarily helping employees work their way even further up the corporate ladder tag line: “A coach for successful people to help them be even more successful.”
A senior project manager working in the crossfire between the marketing group and packaging designers at a stressful manufacturing facility has developed this tag line: “An efficient problem solver who understands and enjoys both the creativity of designers and the practicality of marketers.”
A tag line for counselor and coach: “The visionary realist to help you discover and manifest your dreams.”
Get the word out
Once you’ve worked over your tag line and the other items on the list for a few days or weeks, share it with someone you trust. Keeping them secret is a sure way to never act on them.
The road to career disappointment is littered with lists, dreams and goals never shared with anyone. So get your, brand me, ideas down on paper, bounce the idea off a few people. Consider yourself and your career a work in progress and remember your brand will shift and mature as you grow in your career.
Angela is a Recruitment Officer. Corporate Staffing Services. email: firstname.lastname@example.org. Web address. www.corporatestaffing.co.ke
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