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The consulting firm will work with a designated in-house team to design materials, rollout the launch, and implement the communications strategy for Yes Youth Can.

Specifically the firm will undertake the following tasks:

a) Branding Strategy

Work with Yes Youth Can National leadership team to quickly and thoroughly develop brand strategy that integrates directly into the broader communications strategy

b) Brand Development

Develop an actual brand including logos and accompanying materials

c) Media Engagement

Stemming from the communications strategy, lead the development of the media engagement strategy and work with Yes Youth Can National leadership to rollout large-scale national, regional, and localized media campaign through various channels including but not limited to: television, radio, newspapers, magazines, and social media

d) Promotional Materials

Design effective promotional materials like advertisements, headings, slogans in Kiswahili and local languages, press release template, Yes Youth Can brochure, Yes Youth Can five minute video, banners, brochures, caps, t-shirts, etc. The firm must have or work with a creative designer to meet the expectations of the envisioned materials

e) Pre-Launch Event documentary

The PR firm will produce a 10-12 minutes documentary on selected topics and personalities from the project to mark the event. The documentary should be run on the selected TV channels between two to three days before the Launch Event. Yes Youth Can will meet the cost of airing the documentary

f) Newspaper Supplement

The consultant in collaboration with Yes Youth Can National will assist in the preparation and publishing of a full color two page newspaper supplement to be carried in the Daily Nation two to three days before the Launch Event. Yes Youth Can National will meet the cost of the supplement.

g) Radio or Television show

The consultant will organize for a pre-Launch Event launch radio or morning TV interview with selected key stakeholders before the main launch to highlight the road towards this great achievement.

h) Launch Event

Organize and implement a Yes Youth Can National medium to large scale launch event the end of the week of 15 December 2011

i) Media Coverage of the Launch Event

The consultant shall provide media services for the launch event described in section e above.

The following outputs will be expected: