East African Community
Request for Expressions of Interest
Media Content Analysis
The East African Integration Process
The EAC’s vision seeks to attain a prosperous, competitive, secure and politically united East Africa.
This calls for a people – centered and private sector lead integration process that will involve various stakeholders across the region.
By encouraging broad participation, a clear communication policy and strategy significantly contributes to fostering progress towards the EAC objectives.
With a population of over 140 million and growing, the media plays a critical role in communicating the EAC and bringing its core objectives, projects and programmes into the public realm.
While every EAC citizen has the ability to spread the message of East African integration, not all citizens have the luxury the media has: The access to be in regional frontline of happenings.
The people of EAC continue to depend on the media’s curiosity, persistence and integrity to communicate the message and spirit of East African integration.
It is against this background that the EAC Corporate Communication Department, jointly with GIZ seek to engage the services of a media monitoring services provider to carry out a media monitoring exercise/content analysis that will, broadly, contribute to an evidence-based approach in formulating strategy with regard to the EAC’s Information, Education and Communication (IEC) initiatives, and specifically, inform the East African Community’s engagement with the media in the region.
The Project aims to;
- Improve the quality of journalism on the EAC integration agenda.
- Encourage a more effective use of varied media platforms in the integration process.
- Integrate lessons learned in the media coverage of the EAC.
The media content analysis aims at gathering information to provide a deeper insight on how the EAC integration process is reported, and to analyze/dissect this content with a view to extrapolating trends on coverage of EAC while identifying the gaps in this coverage where they exist.
The analysis will be done through
i) Quantitative analysis of EAC articles in the Media (Electronic and Print Media)
ii) Qualitative analysis of EAC Integration process. (Electronic and Print Media)
EAC and GIZ now invite consultants/companies to indicate their interest in providing these services.
Interested consultants/companies must provide information indicating that they are qualified to perform the services (brochures, description of similar assignments, experience in similar conditions, availability of appropriate skills among staff, etc.). Consultants/companies may constitute joint-ventures to enhance their chances of qualification.
Eligibility criteria, establishment of the short-list and the selection procedure shall be in accordance with GIZ Procurement Rules and Procedures.
Expressions of interest must be sent to the address below by 30 April 2013 at 1500hrs and mention “MEDIA CONTENT ANALYSIS, THE EAST AFRICAN INTEGRATION PROCESS”.
No. 65, Ali Hassan Mwinyi Road,
PO Box 1519,
Dar es Salaam